Özet
Bolkvadze, Levan. A Study on Competitive and Internationalization Strategies of Turkish Construction Companies Operating Internationally. Master's thesis, Ankara, 2017.
Technological developments and other rapid changes in the business environment made competition more intense and only the firms having competitive advantage can survive under these conditions. The competition in domestic markets has become one of the main motives for expanding the operations to other countries and markets. Thereby understanding how companies differentiate themselves from their competitors, why and how they expand their operations in international markets has become important issue nowadays. The main objective of this research is to study the competitive and internationalization strategies of Turkish international construction companies in domestic and international markets.
Considering the aims of the study, purposive sampling was used such that only the companies having operations outside of Turkey were included in the study. Data were gathered from 10 international contractors through in-depth interviews. The interview questions were prepared in line with the literature about competitive and internationalization strategies Data were analyzed using descriptive and content analyses techniques.
Results demonstrated that six of the participant companies follow the differentiation strategy, one of them follows cost leadership strategy, one of them follows cost leadership and differentiation strategies at once and one company follows the focus strategy to differentiate themselves from their competitors in domestic markets. In international markets, however, four of ten companies use differentiation strategy, another four of them uses both differentiation and cost leadership strategies and remaining two companies use all of the competitive strategies (i.e., differentiation, cost leadership and focus strategies) at a time. It is noteworthy to mention that majority of the investigated companies prefer a joint-venture mode for operating on abroad country markets. Looking at the results of this study, contractors are suggested to make use of cost leadership strategy more and follow it through backward integration.
Key words: construction sector, competitive strategy, internationalization strategy, entry modes
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