Yapay Zekâ Teknolojileri İle Gerçekleştirilen Tipografik Uygulamaların Görsel Göstergebilim Açısından İncelenmesi

Abstract

This thesis examines typographic applications created using artificial intelligence technologies through the lens of visual semiotics and presents practical applications in this context; it focuses primarily on the study's core concepts: artificial intelligence, typography, and semiotics. The analysis and investigation are conducted on typographic designs generated using artificial intelligence tools a contemporary technology. The study’s primary methodology consists of semiotic analyses based on qualitative research principles, while quantitative methods provide supporting data. In this context, the research sample comprises nine typographic works created using artificial intelligence, and a purposive sampling approach is used to examine these examples. In the first chapter, the research subject and problem are defined to establish the conceptual framework; subsequently, the study’s purpose, significance, methodology and techniques, basic assumptions, hypotheses, limitations, the historical development of the subject, and similar studies in the field are addressed. The second chapter explores various aspects of artificial intelligence and typography, discussing their interrelationships and characteristics. While the section titled "Artificial Intelligence" covers types of AI, AI technologies, and application areas, typographic design is evaluated under three main headings. The historical background of typography is summarized under "Classical/Traditional Typography," while the 20th century and beyond are examined under the headings "Typography in the Modernist Era" and "Typography in the Postmodernist Era." The third chapter provides fundamental definitions regarding signs and semiotics and outlines semiotic theories and analytical approaches. Subsequently, drawing upon the information presented regarding semiotic analysis approaches, typographic applications created using artificial intelligence technologies are examined through the lens of visual semiotics. In the fourth chapter, practical applications carried out using various artificial intelligence tools are analyzed and presented; the conclusion addresses the research process and the findings obtained, while also offering recommendations.