İletişim Aracından Sanat Nesnesine: Posterin Araçsal Dönüşümü ve Kişisel Üretimler Üzerinden İnceleme

Abstract

This study examines how the poster transformed into an artistic medium through the changes it underwent throughout history and through its relationship with various art movements. Although the poster initially emerged with the functions of communication and announcement, over time it evolved into a visual field of expression capable of producing aesthetic, political, critical, and questioning meanings. Within the scope of the study, the reproducible structure of the poster, its visibility in public space, and its relationship with typography and critical language are examined. In this process, movements such as Art Nouveau, Pop Art, which placed everyday popular images at the center of art, and New Realism, whose artists frequently made use of posters in their works, are discussed. In relation to the poster’s process of becoming a medium within the field of art, the works of artists such as Jules Chéret, Alphonse Mucha, and Andy Warhol, as well as contemporary artists such as Barbara Kruger, Guerrilla Girls, Shepard Fairey, Wes Wilson Lawrence Weiner, and Jenny Holzer, are analyzed in order to discuss the position of the poster within the field of art.