MARKALAŞMA VE REKLAMCILIKTA HAREKETLİ GRAFİKLERİN KULLANIMI

Abstract

Motion graphics have transformed branding and advertising processes in graphic design, reshaping audience engagement and brand communication. This study examines the integration of motion graphics into contemporary graphic design practices, starting from their historical development and traditional animation roots. With advancements in technology and software innovation, designers have turned these tools into fundamental elements for creating visually compelling brand stories. The study evaluates the strategic integration of motion graphics within branding and identifies strategies for crafting consistent and visually impactful brand narratives by analyzing examples that utilize motion graphics. It highlights the positive impact of motion graphics on reaching wider audiences, enhancing brand awareness, and influencing consumer behavior. This thesis delves into the role of motion graphics in shaping brand identities and improving communication strategies within the context of graphic design. By combining theoretical frameworks with practical applications, it offers recommendations for designers to use motion graphics more effectively in brand communication.