Genişletilmiş Planlanmış Davranış Teorisi Modeli Kapsamında Otel Müşterilerinin Yeşil Yıldızlı Otelleri Tekrar Ziyaret Etme Niyetlerinin İncelenmesi

Abstract

The purpose of this study is to use Extended Theory of Planned Behavior and is to examine the revisiting intentions of green hotels customers. Primary data is collected by means of survey method from the green hotels customers in Turkey. Based on the pearson analysis conducted, the behavioral beliefs of customers who revisit green hotels and customers attitudes correlates positively. At the same time, normative beliefs and subjektif norms correlates positively. Service quality of green hotels correlations with attitude and customer satisfaction level positively. Perceived behavioral control does not correlate with control beliefs. According to the multiple regression analysis results, customer satisfaction and subjektive norms influence customer revisit intention positively. İn addition, green hotels overall image affects customers revisit intention. On the contrary, perceived behavioral control, attitude and past behavioral frequency do not have an influence on revisit intention.