Anne-Baba-Çocuk İlişkisinin Çocukların Tüketici Olarak Sosyalleşmesi Üzerindeki Etkisinin İncelenmesi

Abstract

ABSTRACT ÜNAL, Özlem. An Investigation of Influence of Parent-Child Relationship on Socialization of Children As A Consumer, Master Thesis, Ankara, 2019. The research was planned and conducted in order to examine the effect of parent-child relationship on the socialization of children as consumers and to determine the factors affecting the parents' opinions on this subject and to make recommendations to the related institutions and organizations. Parents of 150 children 3-6, 7-11, 12-18 age groups were selected by simple random sampling method in Menemen district of İzmir and included in the study. The data of the study were obtained by using the scale developed for the Socialization of Children as a Consumer and the Child-Parent Relationship scale. Among the families who participated in the study, those who had two children, those who gave their children daily allowance, those who preferred the method of “encouraging them to learn rational purchasing behaviors by shopping with the child” and those who established a mostly good relationships with their children (46.7%) were the most effective method for socializing their children as consumers. Among the mothers (45.3%) and fathers (30.7%), primary and lower education levels were the leading ones, 66.7% of the mothers and fathers worked, 76.7% had moderate income perception. It has been identified. The average scores of the children's socialization as a consumer (3.80) correspond to the “Agree” option. The mean score of the child-parent relationship scale (3,10) corresponds to the “Undecided ”option. Significant differences were found between the mothers' educational status and the socialization of children as consumers. It was determined that there was a significant difference between the mother's educational status and the socialization of children as consumers. (p<0.05) There was a significant difference between the perceptions of income of the families and their children's socialization as a consumer and the average scores of decision-making attitude before buying from the sub-dimensions (p<0.05). It was found that the child-parent relationship significantly affected the socialization of children as consumers (p <0.05). The child-parent relationship explains 10.7% of the total variance in the socialization of children as consumers. For this reason, parents' relations with the child affect the socialization of the child as a consumer.

Keywords Child, Consumer, Parent-Child Relationship, Socialization As A Consumer, Consumption Behavior