Televizyonda Yayınlanan Fast Food Reklamlarının Besin Ögesi Örüntü Profili Modelleri Kullanılarak Değerlendirilmesi

Abstract

Fast food meal and beverage advertisements are made on television, which is still the most widely used and influential of the mass media. Studies have shown that these foods are among the causes of childhood obesity. This study was conducted to evaluate the nutrient content of the food and beverages offered for sale in five different fast food restaurants between January 24-February 10, 2014 and January 20-February 6, 2023, and to evaluate the duration, content and advertisements broadcasted on three different television channels with nutrient profiling models. These are; WHO Regional Office for Europe Nutrient Profile Model 2023 (WHO NPM 2023), Türkiye Nutrient Profile Model (TR NPM), FSA-Ofcom WXY Nutrient Profile Model (WXY NPM) and Nutri-Score Nutrient Profile Model 2023 (Nutri-Score NPM 2023). According to the results of the study, it was determined that 40,6% of the advertisements published in 2014 and 23,1% in 2023 were food advertisements. Among the advertisements, 7% in 2014 and 10% in 2023 were fast food meal and beverage advertisements. In 2014, WHO NPM 2023 allowed 1%, TR NPM 61,9%, WXY NPM 72,6% and Nutri-Score NPM 2023 20,2% of published fast food advertisements, while in 2023, none, 19%, 73,8% and 19% of the models, respectively. The rate of permission for fast food meal and beverage advertisements sold in restaurants and broadcast on television was lower in 2023 than in 2014. It is necessary to control both the sectoral and content of nutritional advertisements to children in accordance with the regulations and to evaluate both advertisements and sectoral content when preparing action plans in this regard.