Tüketicilerin Binek Araç Satın Alma Davranışlarında Bilinç Düzeylerinin İncelenmesi

Abstract

Consumption is defined as an action for the satisfaction of material and spiritual needs or desires from a good or service, and it is a continuous process that is at the center of individuals' lives. While individuals make consumption preferences by taking into account and comparing various environmental, personal and sociological factors, the level of consciousness also has an important effect when making these choices. The preferences of individuals for passenger cars also constitute an important part of consumption, and many economic and environmental factors can be taken into account in the choice. On the other hand, being aware of legal rights is also an important element. For this reason, there has been a need to conduct study on which factors consumers consider when choosing a passenger car, and how the level of consumer awareness affects this choice. In this research, it is aimed to determine the effect of consumers' awareness levels on their passenger car purchasing behavior and in line with this purpose; It is required to be 18 years or older and have experience in purchasing a car. In the research, snowball sampling method was used through Google forms, and data were collected through an online survey. According to the results of the statistical analysis; It has been concluded that while individuals prefer vehicles, they prioritize economic factors over environmental factors. So, an important findings revealed within the scope of the study; Nearly half of the consumers drive vehicles with diesel fuel, which is known to be more harmful to the environment, but is relatively economical. Moreover, consumers prefer manual transmission vehicles more than automatic transmission vehicles. According to another result, the priority is toward to electric and hybrid vehicles among vehicles with the same features, equipment and similar prices. In the study, there is a significant relationship between the the environmental conscious consumption scores of the consumers and “The situation of paying attention to the fact that the car to be viii purchased has features such as fuel, emissions, noise, etc. that cause less harm and discomfort to the environment” and “priority preference in terms of fuel type between vehicles with the same features and equipment and similar prices”. There is also a significant relationship between consumers' simple consumption scores and their passanger car buying behavior to gain social status and admiration.