The Graphic Design and Application Problems on the Theatre Publicity Stands: A Three-Dimensional (3D) Advertiser Graphic Design for a Play

Abstract

Theater's being a branch of art which is able to live with its up-to-dateness among all other branches of art (Nutku, 1991) forms a thought of the necessity of advancing technology to protect theater's timelessness and to support theater; and from this thought forth, the place of graphic design in publicity of theater is examined in this study. If theater is defined as "a way of expression of the culture of the country it exists in", it is thought that the culture of a country, its cultural life can be reached through examining its plays. In this sense, it can be said that theatrical posters have the characteristics of cultural posters. In the first part of the study, theater in its historical development and its publicity are examined, definitions are made under the determined titles, the evaluation has been done by examining the graphics used for theatrical posters. The development of theater is given place in its historical process, the development and importance of the publicity of theater are explained by stating the significance of graphic design in its publicity. The design problems of theater publicity done in Turkey are tried to be explained and the qualifications of a three dimensional graphic design application which is suggested to be applied in future and solution offers are given place in the last part. (c) 2011 Elsevier Ltd. Open access under CC BY-NC-ND license.