2D Environmental/Spatial Typography Practice For Graphic Design Students

Abstract

In typography education for graphic design students, one of the featured points is that the students are supposed to assimilate typographic elements as shapes. One of the most innovative approaches is the 2D spatial typography projects, meaning 2D typographic applications on architectural surfaces like walls, ceilings, stairways etc. This feature is also relevant with environmental typography; that is signage, exhibition graphics and architectural branding design issues. Applying the text on architectural surfaces needs to concentrate and think about many design aspects. As a result, students experience the typographic elements, letters, punctuation marks as images/shapes by experimenting the new form of medium. This brings out that students are no longer identify the types only on printed documents or tv/video screen. After underscoring the 2D environmental/spatial typography and benefits for the design students, examples from an applied 2D environmental/spatial typography practice will be analyzed in the paper. Analyzing the final projects will emphasize the outcomes. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Dr. Huseyin Uzunboylu