Browsing İşletme Bölümü Tez Koleksiyonu by Subject "Destination branding"
Now showing items 1-1 of 1
-
Destinasyon Markalama ve Yavaş Şehir Seferihisar'ın Destinasyon Marka İmajı
(Sosyal Bilimler Enstitüsü, 2013)The aim of this study is to determine destination brand image components of cittaslow (slow city) city of Seferihisar and to examine the relationships between destination brand image (overall image) and future behavioural ...