Destinasyon Markalama ve Yavaş Şehir Seferihisar'ın Destinasyon Marka İmajı
Özet
The aim of this study is to determine destination brand image components of cittaslow (slow city) city of Seferihisar and to examine the relationships between destination brand image (overall image) and future behavioural intentions of visitors within destination branding framework. This study proposes that creating a strong and positive destination image is key to survival for destinationsin a competitive marketplace. The theoretical model tested in the study suggests that destination brand image as a multi dimensional construct is collectively influenced by cognitive, unique and affective image components.
