Satın Alma Sıklığını Etkileyen Faktörler: Akıllı Telefonlar Üzerine Bir Uygulama

Abstract

Purpose of this study is to discuss the factors effecting purchase frequency. Fort his purpose; product related factors, brand related factors, social factors and individual features are determined as the factors effecting purchase frequency. According to the results obtained; brand related factors, social factors, individual factors and one of the two subtopics of product related factors, additional services of product have a significant effect on smartphone purchase frequency statistically (p<0,05). The other subtopic of the product related factors, functional features of product does not have a significant effect on smart phone purchase frequency statistically (p>0,05).