Indie Pop'a Postmodern Bir Bakış Açısı: Hareketli Albüm Kapağı ve Bir Uygulama Çalışması

Abstract

The Industrial Revolution and the resulting Modernism led to revolutionary developments in art. However, art movements such as Futurism, Impressionism, Dadaism and Surrealism, which feed each other within themselves, revealed both brutality and emotionality. In addition to these, music has also undergone changes and processes; just like the plastic arts that go into mass production, they are recorded and distributed. Now, the concept of "distribution" has left itself to online spaces, which see the quality of a "pool" that everyone can benefit from, rather than a transportation effort. While this is going on, the culture of listening and production of music has started to take shape and show changes in its types with this changing system. "Indie pop", which is one of the new era music genres and contains independent music ethics, with a light but anarchic tone, emerged in these times. The first word that can be said for indie pop, which is a unique and post-punk music genre, is "sincere". However, this "sincerity" is in an inadequate position in the marketing conditions and industry race faced by the music genre in today's conditions. What indie pop needs is to develop a new strategy with a unique technique like its own. The first visual that a listener encounters while listening to music is the album cover. However, with the static image losing its importance, reviving the album cover, transforming it into a moving album cover; It is necessary to reveal the promotional material that indie pop needs. For this reason, in the first part of this thesis, the situation of consumption culture and music art is evaluated, and in this way, the roots of indie pop are explained. In Chapter 2, the genre of music is mentioned and album covers are examined. Then, in Chapter 3, the methods of the animated album cover were evaluated and the animated album cover tool that was revealed as a result of this research was examined. Finally, in the 4th section, with the application work under the concept of animated album cover, indie pop; It will be a genre of music that will not only preserve its "authentic" form in the music industry, but will continue on its way under the imperatives and conditions of the industry.