Gastronomik Mirasın Tanıtımında Grafik Tasarımın Rolü ve Bir Uygulama

Abstract

Tank to developing technologies, information can be easily accessed through social media. Graphic design, as one of the tools of visual communication, is an important discipline for the promotion and preservation of cultural heritage. It enables societies to convey their historical, artistic, and gastronomic heritage to wider audiences. Through the opportunities provided by traditional and digital media, graphic design creates a lasting impact by blending cultural values with a modern design approach. This study aims to promote and preserve gastronomic heritage through graphic design disciplines by creating original beverages using ingredients produced in Türkiye and frequently used in Turkish cuisine. Within the scope of the research, the effects of packaging design, book design, corporate identity design, and social media were examined in the context of graphic design. Within the framework of Türkiye’s gastronomic heritage, the study aims to design a beverage book in which traditional beverages are combined with modern mixology and graphic design disciplines. In the first section of the thesis, which consists of four chapters, gastronomy and food culture throughout the history of Türkiye were examined. Concepts such as gastronomy, gastronomic culture, and gastronomic heritage were analysed. Studies conducted in the world and in Türkiye for the preservation of gastronomic heritage were researched and presented. In the second section of the study, the concept of graphic design was examined through gastronomy. The common points between the disciplines of graphic design and gastronomy were investigated. Examples of fields such as packaging design, corporate identity design, and social media were analysed within the context of graphic design. In the third section of the study, the areas where gastronomic culture intersects with graphic design were explored. In addition to the literature review conducted for the beverage book in the practical section, significant examples were examined within the context of graphic design. In the fourth section of the study, new beverage recipes were created in line with the information obtained from the previous chapters and the analyses conducted. A beverage book containing these recipes was designed.