Çikolatanın Tarihinde İsviçre ve İsviçre Kültür Ekonomisinde Çikolata

Abstract

ABSTRACT KAYA TERME, Kübra. Chocolate in the Swiss and Swiss Cultural Economy in the History of Chocolate, Master Thesis, Ankara, 2019. Since the economic development forces of the countries have started to shape in a correct proportion with their cultural characteristics in recent years, the food and drink culture, which is an element of economy and consumption, has become a subject to be studied in the field of Turkish Folklore. In addition, chocolate, which is widely used in the eating and drinking cultures of societies. In the past 3000 years, the history of chocolate began with olmekler living in the lowlands in southern Mexico, and the Mayans and Aztecs who were neighbors of Olmekler, encoded the chocolate as "the food of Gods" in their cultural memory, and then began to take the cocoa beans economically for trading purposes been a subject to be investigated. Today, when chocolate is called, it first comes to mind European countries, especially Switzerland. Switzerland is ranked first in the world by consuming 11 kilograms of chocolate per person per year, and it combines this consumption with the Swiss cultural economy to gain advantage. Especially in the historical process, chocolate has become the image of Switzerland through the innovations and cultural studies that brands have added to the chocolate industry. In this context, the work of creative industries and periodic activities are presented in Switzerland. Three field studies were carried out in this study and the first one was ‘Cailler Maison’. ‘Cailer Maison’ is the third largest factory on the list of most visited museums in Switzerland. The ‘Le Rallye du Chocolat’ is a periodical event that is organized in different periods and cities throughout the year and has not been researched yet. In other words, ‘Festichoc’ has been organized since 2005 and over the years this festival has become a source of economic income. This study is composed of five parts: Basic Concepts and Approaches, The Historical Origin of Chocolate, The Arrival of Chocolate to Europe, The Brands in Switzerland and Switzerland That Make Chocolate Country in the History of Chocolate, and The Place of Chocolate in the Swiss Culture and Economy. In this study, the research areas mentioned above have been examined and the cultural economic dimension of chocolate in Switzerland and its place in Swiss cultural memory has been determined, thus contributing to cultural economy Studies in Turkey and introducing new study areas. Chocolate, Swiss culture memory 19. while it can be located from the beginning of the century, local products such as baklava, Mesir putty are constantly available in Turkish cultural memory. In order to achieve economic income from local products, our study has been prepared in order to organize the periodical activities mentioned above in Turkey and to make the production areas a touristic place for economic gain in Turkey as an example for creative industries in Turkey. In order to do this, there is also a need for the innovations and investments that professional brands will provide to the sector.

Keywords Culture economics, Chocolate, Factory, Museum, Festival and Event, Switzerland, Turkey, Baklava, Mesir putty.