Hayat Dışı Sigorta Sektöründe Optimal Primin Belirlenmesi
Özet
In globalizing competitive markets, price optimization is not a new concept.
However, there is no widely accepted method and common definition of price
optimization in the insurance sector. Insurance companies make models with price
optimization methods for optimal premiums for profitability. In this study, an
optimization model which in literatüre evaluates the insurance sector and gives the
optimal premium is examined. The model presents a new approach to the
regulation of business volume with the price elasticity of demand. When the
optimal price is determined, in addition to taking break even premium as fixed,
variable break even premium is also taken into consideration as a different
approach. Thus, it is aimed to contribute to the development of the model for
optimal premium and profitability in the insurance sector. This arrangement in the
business volume is ensured the calculation of the optimal results for all realistic
situations in the demand elasticity.
