Browsing İşletme Bölümü Tez Koleksiyonu by Subject "politik pazarlama süreci"

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    • Politik Pazarlama Sürecine İlişkin Kavramsal Bir Model: 3P Modeli 

      İlarslan Duygu, Neslihan (Sosyal Bilimler Enstitüsü, 2017-03-27)
      The purpose of this study is to develop a conceptual model that defines political marketing process. To achieve this purpose political actors, political marketing mix and political choice have been identified as fundamental ...