Browsing İşletme Bölümü Tez Koleksiyonu by Subject "Perceived social media"
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Sosyal Medyanın, Marka Kredibilitesinin ve Marka Prestijinin Satın Alma Eğilimi Üzerine Etkileri
(Sosyal Bilimler Enstitüsü, 2014)The purpose of this study was to investigate the direct effects of social media on brand credibility and brand prestige. Also, to examine direct and indirect effects of social media on purchase intention. With regard to ...