Grafik Tasarımda Postmodernist Tipografinin Yeri ve Bir Uygulama

Abstract

In the late twentieth century, graphic designers had two options to choose from: modern typography and postmodern typography. Modern typography offered designers a reductionist approach, and what was expected from typography was only to make the text understandable. In this context, modern designers have produced simple, clear and understandable designs and adhered to graphic design rules.

Designers stuck between the limiting attitude of modern typography and the limitlessness provided by technological developments have led to the emergence of postmodern typography. Postmodern typography is a deconstructive approach dominated by the objection and subversion of all existing rules of graphic design. In this understanding, designers believed that they could make the content understandable with typographic form without the need to read the text to be understandable, and they added a new dimension to graphic design with their work in this direction. Postmodern typography, which changes the meaning and scope of typography and expands the boundaries of design, constitutes an important field of graphic design.

This thesis consists of four chapters. The first chapter contains general information about graphic design and typography. In the typography section, the historical development of writing from the start to today's postmodern understanding of typography has been discussed.

Many innovations in modern art movements have paved the way for the transition to the postmodern era. For this reason, in order to better understand postmodern typography, in the second chapter, modern typography is given extensive coverage, and the design approaches of the leading names of postmodern typography are explained under the title of postmodern.

In the third section, postmodern typography works were examined. The place of postmodern typography in graphic design has been tried to be conveyed by explaining with descriptive methods how postmodern typography is used in album cover, book cover, poster, font and brand identity design.

In the last part, the brand identity for Renkli Köy located in Elmadağ district of Ankara, was studied, and two different fonts, one modern and the other postmodern, were designed within the scope of this brand.