Kuşatıcılık Kavramı Bağlamında Transmedya Hikaye Anlatıcılığı ve Bir Uygulama

Abstract

The transfer of functions between media tools has initiated a process known as "media convergence". In this process, the theory of "convergence culture" developed by Henry Jenkins and Mark Deuze has redefined the boundaries and roles between content producers and consumers. With these developments, "transmedia narratives" have emerged conveying a story across multiple media platforms. While each story presented on different platforms maintains its uniqueness and integrity, they come together to create a larger narrative. The goal of using this method in transmedia projects is to "immerse" users in various media forms, thereby creating a more comprehensive and impactful experience. In studies within the field of digital media, the concept of "immersion" describes the quality of "offering a lifelike experience." Therefore, the immersion of a digital media product is evaluated through the transmission methods of visual, auditory, and haptic messages. The definition and approaches applied to the concept of immersion exclude the "experience of identification" and "cognitive-sensory messages" provided by convergence culture and transmedia storytelling. Hence, the purpose of this thesis is to evaluate the relationship between the concept of immersion and transmedia narratives, contribute to the development of products with immersive qualities, and identify potential problems and solutions by experiencing the working process of a transmedial narrative. To achieve this goal, a graphic novel design has been developed throughout the study guided by the theoretical framework obtained during the research.