İklim Krizi İçerikli Afişlerin Göstergebilimsel Yaklaşımlarla İncelenmesi ve Uygulamalar

Abstract

The climate crisis is a global problem that concerns all humanity and is becoming more dangerous day by day. Therefore, it is important that governments and large organizations encourage the use of green energy systems for a sustainable future by producing effective policies for the solution of the crisis in question, requiring a mass movement, not individual efforts. With the field experts’ opinions, it can be said that it is urgently necessary to abandon the use of outdated fossil fuels and reduce greenhouse gas emissions to zero in this context. In this thesis, in which posters with the content of the climate crisis are analyzed with semiotic methods in order to examine both in terms of form / graphic design and content, and poster applications are carried out in this context; it is aimed to make designs in order to increase the awareness of the target audience about the climate crisis and to attract the attention of the society for the solution of climate problems, to create a useful resource for researchers on the climate crisis, and to constitute a theoretical and functional resource on the subject for researchers as much as possible. In the study, the concepts of climate, climate crisis, poster, indicator, and semiotics were examined in detail, and five selected posters with the content of climate crisis were examined in terms of semantic, syntactic, and pragmatic methods. Based on the information obtained after detailed poster analysis, a climate campaign was created, and seven poster applications were carried out. These posters were designed in the light of the views of widely known climate advocates such as Greta Thunberg, Leonardo DiCaprio, Al Gore, Bill Gates, Jane Fonda and with the theme of May 15, 2024 World Climate Change Day. The designed campaign was implemented with the slogan “stop the use of fossil fuels and take part in the climate movement”.