dc.contributor.author | Binark, Mutlu | |
dc.contributor.author | Ünal, Sevda | |
dc.contributor.author | Çetindağ, Selin | |
dc.date.accessioned | 2020-11-23T06:58:01Z | |
dc.date.available | 2020-11-23T06:58:01Z | |
dc.date.issued | 2018-09 | |
dc.identifier.citation | Ünal, S., M. Binark ve S.Çetindağ (2018) “New Broadcasting Ecosystem and the Second Screen Phenomenon in Turkey: Case Study on the Serial Insider”, Observatorio, (Hakemli uluslar arası e-dergi) (Indeksler: ErihPlus, LatinIndex, SciELO, SciVersoScopus, Veri tabanları: IAMCR, EBSCHO Host) 122-144.
1646-5954/ERC123483/2018
ISSN: 1646-5954http://dx.doi.org/10.15847/obsOBS0001281
http://obs.obercom.pt/index.php/obs/article/view/1281/pdf | tr_TR |
dc.identifier.uri | http://obs.obercom.pt/index.php/obs/article/view/1281/pdf | |
dc.identifier.uri | https://doi.org/10.15847/obsOBS0001281 | |
dc.identifier.uri | http://hdl.handle.net/11655/23142 | |
dc.description.abstract | Traditional television broadcasting has shown a significant change with the convergence to the new media
environment. This convergence has changed the traditional ways of television content production and
consumption. The audience has become the most important actor in the broadcasting industry, and new
mediums and platforms, such as second screen applications and social TV, have gained importance in
television broadcasting. This article discusses the transformation of television broadcasting from the
second screen phenomenon and the new broadcasting ecosystem through the case of the Turkish serial
Insider. The participation of the audience as a producer and consumer, the changing industry strategy,
and the new ways of brand integration in this new broadcasting environment were examined through
content analysis. The analysis results reveal the audience management strategies of the Turkish
broadcasting industry and the audience’s position as producer and consumer in this new ecosystem. | tr_TR |
dc.language.iso | en | tr_TR |
dc.publisher | Observatorio | tr_TR |
dc.relation.isversionof | 10.15847/obsOBS0001281 | tr_TR |
dc.rights | info:eu-repo/semantics/openAccess | tr_TR |
dc.subject | televison industry | tr_TR |
dc.subject | broadcasting ecosystem | tr_TR |
dc.subject | content production | tr_TR |
dc.subject | second screen | tr_TR |
dc.subject | audience | tr_TR |
dc.subject.lcsh | A - Genel konular | tr_TR |
dc.title | New Broadcasting Ecosystem and the Second Screen Phenomenon in Turkey: Case Study on the Serial Insider | tr_TR |
dc.type | info:eu-repo/semantics/article | tr_TR |
dc.type | info:eu-repo/semantics/publishedVersion | tr_TR |
dc.relation.journal | Observatorio | tr_TR |
dc.contributor.department | Acil Tıp | tr_TR |
dc.identifier.startpage | 122 | tr_TR |
dc.identifier.endpage | 144 | tr_TR |
dc.description.index | Yok | tr_TR |
dc.funding | Yok | tr_TR |