İç Mekanda Marka İmajı ve Ürün Sergileme Üzerine Disiplinlerarası Bir Yaklaşım

Abstract

Brand image, product display and window design in the interior are one of the areas that need to work with multi-discipline logic, which is still not important in our country. Of these multiple disciplines, graphic design and interior design are the most important ones because everything must be planned together in order to attract in different stores that involve the creation of a brand, to influence the customer in the store and to ensure that the use ends with sales.

Academic work is required on the purpose of preparing this study, brand image and customer requirements, it is necessary to work together in the process. In particular, research exists in the form of conceptual examination as well as technical knowledge. The importance of graphic design, which is the point that has been skipped in these studies in the interior architecture area, has been mentioned in this respect.

In the first part of this study, the definition of the brand, its personality and image creation are mentioned, and different design disciplines that define visual identity are mentioned. In the second part, the interior design discipline, which is one of the elements that define visual identity, is especially for cooperation with graphic design discipline. The importance of product display and window design, which is the first point of contact with the brand, has been examined, it will examine different evaluations in the world and will help you understand why different disciplines work together. In the last section, a showcase has been designed with a determined concept in accordance with the brand image for a known brand within the scope of the information obtained.