| dc.description.abstract | Art and design, in itself, concern about giving a message, considering that they are special to humans. In the process through wall paintings up to now, the aim has always been to convey information and feelings. A visual quality made by a photograph or illustration is produced not only for aesthetic concerns but also for concerns about interaction between observers and the artist who design this visualization. Therefore, it is reasonable to say that one of the factors that form communication is the presenting method of message. Though the message they are giving and the content get modified due to influence of periodical conditions and events on artist/designer, what forms the time we live and impacts our interaction with life are art and design. Considering these, art and design are used as means of communication. Communication which is formed by current needs, conditions and technological facilities, somehow, has always accomplished to find new means to exist. Nowadays, for communicating individually or formally, there is a variety of communication tools developing in line to technological improvements. Due to the concept, "consuming quickly", which has become inevitably life style of consumer society, individuals and organizations that want to be distinguished, be known and express themselves, getting through the variety, now need to use new communication tools and media. The variety of written, oral and visual communication media which has many alternatives and triggers rivalry in this field enables multi-direction and multi-sound. On the other hand, it is getting even more difficult to attract consumers being exposed to plenty of messages. Hence, solutions and fields that will make difference are being searched. Companies with their brands begin to search for ways to use and create new communication media in order to be distinguished in the challenging rivalry. It appears to be prominent for companies to follow the innovations which come out suddenly and can influence millions of people in order to benefit attractiveness of "new" and to act in a modern way. One of the most effective ways of providing communication through target audience is to approach the consumers who are exposed to plenty of messages indirectly and without compelling them. Thematic place make-up, by this way, provides companies/brands with necessary mobility independence and place alternatives. By the theme built in the place, the institutional identity is emphasized, and the message is conveyed to consumers indirectly. Thanks to this application, the integrity needed by institutional identity to create a modern brand is provided. According to consumers, if the image of a brand/company, when evaluated with all its parts taken into consideration, seems to have integrity and a clear message, this may be an indication of clearness and reliability. | |
