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dc.contributor.authorBinark, Mutlu
dc.contributor.authorÜnal, Sevda
dc.contributor.authorÇetindağ, Selin
dc.date.accessioned2020-11-23T06:58:01Z
dc.date.available2020-11-23T06:58:01Z
dc.date.issued2018-09
dc.identifier.citationÜnal, S., M. Binark ve S.Çetindağ (2018) “New Broadcasting Ecosystem and the Second Screen Phenomenon in Turkey: Case Study on the Serial Insider”, Observatorio, (Hakemli uluslar arası e-dergi) (Indeksler: ErihPlus, LatinIndex, SciELO, SciVersoScopus, Veri tabanları: IAMCR, EBSCHO Host) 122-144. 1646-5954/ERC123483/2018 ISSN: 1646-5954http://dx.doi.org/10.15847/obsOBS0001281 http://obs.obercom.pt/index.php/obs/article/view/1281/pdftr_TR
dc.identifier.urihttp://obs.obercom.pt/index.php/obs/article/view/1281/pdf
dc.identifier.urihttps://doi.org/10.15847/obsOBS0001281
dc.identifier.urihttp://hdl.handle.net/11655/23142
dc.description.abstractTraditional television broadcasting has shown a significant change with the convergence to the new media environment. This convergence has changed the traditional ways of television content production and consumption. The audience has become the most important actor in the broadcasting industry, and new mediums and platforms, such as second screen applications and social TV, have gained importance in television broadcasting. This article discusses the transformation of television broadcasting from the second screen phenomenon and the new broadcasting ecosystem through the case of the Turkish serial Insider. The participation of the audience as a producer and consumer, the changing industry strategy, and the new ways of brand integration in this new broadcasting environment were examined through content analysis. The analysis results reveal the audience management strategies of the Turkish broadcasting industry and the audience’s position as producer and consumer in this new ecosystem.tr_TR
dc.language.isoentr_TR
dc.publisherObservatoriotr_TR
dc.relation.isversionof10.15847/obsOBS0001281tr_TR
dc.rightsinfo:eu-repo/semantics/openAccesstr_TR
dc.subjecttelevison industrytr_TR
dc.subjectbroadcasting ecosystemtr_TR
dc.subjectcontent productiontr_TR
dc.subjectsecond screentr_TR
dc.subjectaudiencetr_TR
dc.subject.lcshA - Genel konulartr_TR
dc.titleNew Broadcasting Ecosystem and the Second Screen Phenomenon in Turkey: Case Study on the Serial Insidertr_TR
dc.typeinfo:eu-repo/semantics/articletr_TR
dc.typeinfo:eu-repo/semantics/publishedVersiontr_TR
dc.relation.journalObservatoriotr_TR
dc.contributor.departmentAcil Tıptr_TR
dc.identifier.startpage122tr_TR
dc.identifier.endpage144tr_TR
dc.description.indexYoktr_TR
dc.fundingYoktr_TR


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