Eşikaltı ve Eşiküstü Sunum Düzeyi ile Hazırlayıcı ve Hedef Uyaranlar Arasındaki Süre Değişimlemesinin Duygusal Hazırlama Üzerindeki Etkileri

Abstract

The aim of this study is to investigate the effects of subliminally presented emotional stimulus on evaluations of neutral target stimulus that offered immediately after them. In this direction, it is intended to reveal how emotional valence of visual primes presented subliminally at three different levels (positive, negative, neutral) effect emotional evaluations of following target stimuli. Two experiments were conducted for this purpose. In Experiment I, in order to see the effect of primes on immediately following target stimuli, emotional assessment measures were taken immediately after each prime s presentation. In Experiment II, in order to examine the possible priming effect s relative permanence, emotional evaluation measurements of the target stimuli were taken with a delay.