Üniversite Kütüphanelerinde Bilgi Hizmetlerinin İnternet Aracılığıyla Pazarlanması

Abstract

Marketing concept, that had been important for non-profit organizations in the past, has now become an essential management tool for nonprofit organizations as well. in time, university libraries vvhich are nonprofit organizations also started to make use of marketing methods and techniques. This descriptive study involves the internet, marketing and university libraries vvithin the same frame, and provides Information about what should be done by university libraries in the process of marketing via internet