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Comparison of Mail and Web Survey Modes on Firms in Organized Industrial Zones (Oızs)

dc.contributor.advisorAdalı, Tuğba
dc.contributor.authorBulut, Tevfik
dc.date.accessioned2019-05-10T07:28:05Z
dc.date.issued2019-05-10
dc.date.submitted2019-04-24
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dc.identifier.urihttp://hdl.handle.net/11655/7092
dc.description.abstractAlthough there are studies on the comparison of mail and web survey modes on different populations in terms of data quality indicators in the literature, it is seen that there are very few studies on comparing these two modes on firms. On the other hand, there is no study to compare mail and web survey modes in national literature. At the same time, no study has been encountered in the international literature to compare these two data collection methods in the context of organized industrial zone (OIZ). The purpose of this study is to compare mail and web survey modes in terms of data quality indicators and response rates on the firms in the production stage in OIZs. The research consists of two stages and two different questionnaires, both of which included partly repetitive questions, were applied in internet and mail mode. The number of firms responding to the 1st stage questionnaire of the survey is 847, while the number of firms answering the 2nd stage questionnaire of the survey is 343. As a result of the analyzes, when web survey mode and mail survey mode are compared in the context of response rates, it is seen that web survey mode had a higher response rate. Primacy effect, although not for all, are higher for some questions in web survey mode. In general, the consistency of the answers to repeated questions is high and does not differ by survey mode. Straightlining does not vary by survey mode in general. On the other hand, item nonresponse in mail questionnaires does not differ according to the survey stages. When the findings were evaluated in a holistic approach, it was observed that survey modes did not show a large difference in terms of data quality on the firms in OIZs in the context of Turkey. The findings obtained from this study are generalizable because firms are determined by random sampling. The results are expected to make a significant contribution to both national and international literature in terms of comparing data quality in OIZs. In addition, this study has a special importance because it carries characteristics of establishment survey. Findings and fieldwork determinations indicate that use of web survey mode will be useful in future research for OIZs in Turkey.tr_TR
dc.description.tableofcontentsTABLE OF CONTENTS ACKNOWLEDGEMENTS i ÖZET ii ABSTRACT iii TABLE OF CONTENTS iv LIST OF TABLES vi LIST OF FIGURES vii LIST OF ABBREVIATIONS viii CHAPTER 1. INTRODUCTION 1 1.1. Researh Questions 3 CHAPTER 2. OVERVIEW OF RELATED CONCEPTS AND LITERATURE REVIEW 5 2.1. Survey Process 5 2.2. Concise History of Survey Modes 13 2.3. Theoretical Framework and Selected Indicators 16 2.3.1. Survey Errors 16 2.3.2. Response Rate 18 2.3.3. Primacy Effect 19 2.3.4. Item Nonresponse 20 2.3.5. Internal Consistency 20 2.3.6. Straightlining 20 2.4. Literature Review on Comparison of Mail and Web Surveys in Terms of Data Quality Indicators and Response Rate 21 2.5. Hypotheses 23 CHAPTER 3. METHODOLOGY 26 3.1. Survey Design 26 3.1.1. Sampling Frame 26 3.1.2. Sample Selection 31 3.1.3. Questionnaire Design 35 3.1.4. Pre-test 39 3.1.5. Pilot Test 40 3.1.6. Fieldwork 42 3.1.7. Data Processing and Analysis 45 3.2. Calculation of Data Quality Indicators and Response Rate 45 3.2.1. Response Rate 45 3.2.2. Primacy Effect 48 3.2.3. Item Nonresponse 48 3.2.4. Internal Consistency 48 3.2.5. Straightlining 49 3.2.6. Methods of Statistical Analysis 50 3.3. Data Quality Variables for Analysis 51 CHAPTER 4. RESULTS 54 4.1. Comparative Results of Data Quality Indicators and Response Rate in Web and Mail Surveys 54 4.1.1. Respondent Characteristics 54 4.1.2. Response Rate 60 4.1.3. Primacy Effect 67 4.1.4. Item Nonresponse 73 4.1.5. Internal Consistency 76 4.1.6. Straightlining 82 CHAPTER 5. DISCUSSION AND CONCLUSION 85 REFERENCES 94 APPENDIX APPENDIX A. UNIVERSITY ETHICS COMMITTEE APPROVAL 102 APPENDIX B. RESEARCH PERMISSION ISSUED BY MIT 103 APPENDIX C. ADVANCE LETTER EXAMPLE, STAGE 1 104 APPENDIX D. COVER LETTER FOR WEB QUESTIONNAIRE, STAGE 1 105 APPENDIX E. COVER LETTER FOR MAIL QUESTIONNAIRE, STAGE 1 106 APPENDIX F. COVER LETTER FOR WEB QUESTIONNAIRE, STAGE 2 107 APPENDIX G. COVER LETTER FOR MAIL QUESTIONNAIRE, STAGE 2 108 APPENDIX H. MAIL QUESTIONNAIRE, STAGE 1 109 APPENDIX I. MAIL QUESTIONNAIRE, STAGE 2 122 APPENDIX J. RESPONDENTS BY OCCUPATIONAL POSITION AND RESPONSE RATES, STAGE 1 AND STAGE 2 134 APPENDIX K. ITEM-BASED DESCRIPTIVE STATISTICS OF PRIMACY EFFECT BY SURVEY MODE 138 APPENDIX L. SCALE STATISTICS BY SURVEY MODE SWITCHES 140 APPENDIX M. STRAIGHTLINING MEASURES BY SURVEY MODE AND SURVEY STAGE 142 APPENDIX N. ANALYSIS VARIABLES OF THE 1ST STAGE QUESTIONNAIRE 143 APPENDIX O. ANALYSIS VARIABLES OF THE 2ND STAGE QUESTIONNAIRE 152 LIST OF TABLES Table 3.1.1.1. Postal Address Status of Firms by OIZ Type 28 Table 3.1.1.2. Number of Firms Remaining After the Removal of Duplicate Records 30 Table 3.1.1.3. Number of Firms with E-mail Addresses 30 Table 3.1.2.1. Response Rates (RRs) Expected by Survey Stage and Survey Mode 32 Table 3.1.2.2. Number of Respondents Expected by Survey Stage 34 Table 3.1.5.1. Pilot Test Target Sample Size by Survey Stage and Survey Mode 41 Table 3.2.1.1. Final Disposition Codes for Mail and Web Surveys 46 Table 4.1.1.1. Respondent Characteristics by Survey Mode, Stage 1 55 Table 4.1.1.2. Respondent Characteristics by Survey Mode, Stage 2 57 Table 4.1.1.3. Respondents by Frequencies of Occupational Position, Stage 1 and Stage 2 59 Table 4.1.1.4. Respondents by Survey Mode and Stratum, Stage 1 and Stage 2 60 Table 4.1.2.1. Disposition Codes by Stratum, Stage 1 61 Table 4.1.2.2. Response Rates (RRs) by Stratum, Stage 1 61 Table 4.1.2.3. Disposition Codes by Survey Mode, Stage 1 62 Table 4.1.2.4. Comparison of Response Rates (RRs) by Survey Mode, Stage 1 63 Table 4.1.2.5. Disposition Codes by Stratum, Stage 2 64 Table 4.1.2.6. Response Rates (RRs) by Stratum, Stage 2 64 Table 4.1.2.7. Disposition Codes by Survey Mode, Stage 2 65 Table 4.1.2.8. Comparison of Response Rates (RRs) by Survey Mode, Stage 2 66 Table 4.1.2.9. Disposition Codes by Survey Mode Switches, Stage 2 67 Table 4.1.2.10. Response Rates (RRs) by Survey Mode Switches, Stage 2 67 Table 4.1.3.1. Item-based Comparison of Primacy Effect by Survey Mode, Stage 1 70 Table 4.1.3.2. Item-based Comparison of Primacy Effect by Survey Mode, Stage 2 72 Table 4.1.4.1. Level of Item Nonresponse by Stratum 73 Table 4.1.4.2. Item-based Comparison of Item Nonresponse by Survey Stage 75 Table 4.1.5.1. Coefficient Alfa Values by Survey Mode Switch 77 Table 4.1.5.2. Item-based Comparison of Internal Consistency by Survey Mode Switch 80 Table 4.1.5.3. Survey Mode Comparisons for the “Current market volume of the predominant sector in OIZ” Question 82 Table 4.1.6.1. Item-based Comparison of Straightlining by Survey Mode and Survey Stage. 84 Table 5.1. Summary of Findings by Hypothesis 89tr_TR
dc.language.isoentr_TR
dc.publisherNüfus Etütleri Enstitüsütr_TR
dc.rightsinfo:eu-repo/semantics/openAccesstr_TR
dc.subjectData qualitytr_TR
dc.subjectSurvey modetr_TR
dc.subjectTotal survey errortr_TR
dc.subjectResponse ratetr_TR
dc.titleComparison of Mail and Web Survey Modes on Firms in Organized Industrial Zones (Oızs)tr_en
dc.typeinfo:eu-repo/semantics/masterThesistr_TR
dc.description.ozetLiteratürde farklı popülasyonlar üzerinde internet ve posta veri toplama modlarının veri kalitesi göstergeleri açısından karşılaştırılmasına ilişkin çalışmalar olsa da firmalar üzerinde bu iki modun karşılaştırılmasına yönelik çalışmaların çok az olduğu görülmektedir. Diğer taraftan, ulusal yazında internet ve posta veri toplama yaklaşımlarının karşılaştırılmasına yönelik herhangi bir çalışma bulunmamaktadır. Aynı zamanda, organize sanayi bölgesi (OSB) özelinde bu iki veri toplama yönteminin karşılaştırılmasına yönelik uluslararası literatürde herhangi bir çalışmayla karşılaşılmamıştır. Bu çalışmanın amacı, Türkiyedeki OSB’lerde üretim aşamasında bulunan firmalar üzerinde internet ve posta veri toplama modlarını veri kalitesi göstergeleri ve cevaplılık oranları açısından karşılaştırmaktır. Araştırma iki aşamadan oluşmakta olup, her iki aşamada içerisinde kısmen tekrarlı sorular olan iki farklı anket internet ve posta modunda uygulanmıştır. Araştırmanın 1. aşama anketini cevaplayan firma sayısı 847, ikinci aşama anketini cevaplayan firma sayısı ise 343’tür. Analizler sonucunda, internet ve posta veri toplama modu cevaplılık oranları bağlamında karşılaştırıldığında internet veri toplama modunun daha yüksek bir cevaplılık oranına sahip olduğu görülmüştür. İlk cevap seçeneğinin seçilme durumu, bütün sorularda olmasa da bazı sorularda internet modunda daha yüksektir. Genel olarak tekrarlanan sorulara verilen cevapların tutarlılığı yüksektir ve veri toplama moduna göre farklılık göstermemektedir. Cevap seçeneklerinin peşi sıra işaretlenme durumu, genel olarak survey moduna göre farklılık göstermemektedir. Posta anketlerinde soru bazında cevapsızlık ise araştırma aşamalarına göre farklılık göstermemektedir. Elde edilen bulgular bütüncül bir yaklaşımla değerlendirildiğinde, Türkiye bağlamında OSB’lerdeki firmalar üzerinde veri kalitesinin veri toplama moduna göre büyük bir farklılık göstermediği gözlenmiştir. Sonuç olarak, tesadüfi örnekleme yapılarak firmalar belirlendiği için bu çalışmadan hedef nüfusa dair elde edilen bulgular genellenebilir niteliktedir. Veri kalitesinin OSB’ler özelinde karşılaştırılmasından elde edilen sonuçların, hem ulusal hem de uluslararası yazına önemli bir katkı sunması beklenmektedir. Bunun yanında, yapılan çalışma kuruluş araştırması niteliği taşıdığı için ayrı bir öneme sahiptir. Bulgular ve alan çalışması tespitleri, Türkiyedeki OSB’ler için gelecekte yapılacak araştırmalarda internet veri toplama modunun kullanılmasının yararlı olacağını göstermektedir.tr_TR
dc.contributor.departmentSağlık Yönetimitr_TR
dc.embargo.termsAcik erisimtr_TR
dc.embargo.lift2019-05-10T07:28:05Z


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