Browsing İşletme Bölümü by Subject "Öz benlik uyumu"
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Mağaza Kişiliği ve Öz Benlik Uyumunun Mağaza Sadakati Üzerindeki Etkisi
(Sosyal Bilimler Enstitüsü, 2019)The aim of this study is to investigate the effect of store personality and self-congruity on store loyalty. The data was gathered from 250 participants for bookstores. Exploratory factor analysis was used to determine ...