Afiş Tasarımlarında Artırılmış Gerçeklik Uygulamaları

Abstract

The current study aims at supporting that the practices and developments of Augmented Reality technology mostly mentioned in the field of computer engineering has started to take place in the field of design; examining Augmented Reality(AR) practices to be used as an alternative in the field of poster design and exhibition atmospheres; determining if AR facilitates learning by raising selective perception and it keeps attention; and creating auxiliary material to be used in education. In accordance with these purposes, a literature review related to Augmented Reality practices and qualities was made; as a result of the review it was found out that no “poster exhibition” making use of Augmented Reality was made; and it was targeted that the study should have a directive quality in the efficient use Augmented Reality in the field of graphic design.

AG technology has been started to be used in every field of life to raise living standards and to facilitate to access instant information.

“We perceive our environment through eyesight with a rate more than eighty percent. (Porteous, 1996: 31). As it is clear here, the most significant perception of man is visual perception” (Ergün ve Daut, 2017, s. 43).

Based on the assumption that learning will be faster and more permanent the visual perception when it was supported by computer graphics, in a poster exhibition created through use of AR technology, composed of digital illustrations defining international poster designers, the user was applied a questionnaire and it was examined if the assumption came true or not. As a method to be used in the study, “empirical method” one the scientific research methods of quantitative research models was regarded as the most suitable method for the study. As a result, through the scientific research method determined for the study it was clearly revealed how effective the independent variable (practice of augmented reality) was on experiment through a joint analysis of the results of pre-test and post-test applied.

According to these results, hypothesis of the study that “Augmented Reality influences learning positively. It keeps attention and memory alive. It influences user’s content and permanency of learning.” was validated.

In the first chapter of the study, development and importance of poster in graphic design and the level poster reached in the 21st century after its evolution were mentioned. In the second chapter, Augmented Reality was attempted to be examined in all its parts; some samples related to its usage of area and purposes were given; and current developments in this field were mentioned. In the third chapter, Augmented Reality and poster were examined together and technical part and practice method were mentioned. In the fourth chapter, application part of the study, the exhibition held, the questionnaire applied and its result were mentioned.

The interesting, open for development, promising topic of this study was chosen from a productive field which will also inspire some other studies. It was mentioned that the sequel to it will be reached through more developed technologies but before that AR must complete the process of infancy in graphic design.