Reklam Fotoğrafçılığında Bilgisayar Destekli İmaj Tasarımı

Abstract

DANESH, Vahid. Computer Generated Imagery in Advertisement Photography Postgraduate Thesis with an Application Study considering the Advertisement Campaign of Columbia, Ankara, 2017. Today, under the light of the developing world, the important position taken by the computers in terms of the communication tools like in every field as result of development of the digital technologies has directly affected the processes, products and appliers (gains) in many occupation fields within the communication sector. The art of photography has experienced an intensive conversion process either within itself or with effect of the other arts as well as the technologic changes lived recently and it still lives. We all observe that there have been great changes in expression and presentation possibilities and the used materials of this evolution that is named as numerical photography. This change process, which started with a small number of users in 1990s, has been a flow at the beginning of 2000s and it has gained a structure which was made a sector by great masses. One of these sectors is the sector of advertisement and advertisement photography. In the research, these fields have been analyzed and inspected with more details. In the first section, information was given about the effects of the photography technology on the photography and the description and history of this fiction in continuation for analyzing description and development of photography technology and digital photography generation by considering the photography of the digital era. In the second section, the fields which come to today by making difference within various expertise areas in advertisement photography. In the third section, description and importance of messages and creative strategies in advertisement photos as well as effects of visual elements on the photography, use, importance and varieties of light and its effects on the materials were inspected by considering the message and design elements in advertisement photography. In the forth section, there is a study which give information about the development of the technical fields from the past to today as well as the history of advertisement photography, digital fiction and photo-manipulation. In the fifth section, description, history, development and expertise areas of CGI-Computer Generated Imagery were inspected. In continuation, information about production process and techniques of CGI-Computer Generated Imagery, advertisement campaigns, in which these techniques were used, and their applications were inspected. Finally, in the sixth section; An advertisement project was prepared for the application study of Columbia shoes by using CGI-Computer Generated Imagery techniques.