Başlık için İşletme Bölümü Tez Koleksiyonu listeleme
Toplam kayıt 307, listelenen: 240-259
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Sosyal Medya İçerik Pazarlaması Paylaşımlarının Tüketici Katılımı Yoluyla Firma Performansı Üzerindeki Etkisi
(Sosyal Bilimler Enstitüsü, 2022)The aim of this study is to investigate whether the content message types and post formats that firms share on Facebook and Twitter accounts within the scope of content marketing make a difference on consumer engagement ... -
Sosyal Medya Pazarlama Faaliyetlerine Yönelik Algıların Marka Denkliğine Etkisinde Marka Güveninin Düzenleyicilik Rolü
(Sosyal Bilimler Enstitüsü, 2023)The purpose of this study is to investigate the moderating role of brand trust in the impact of perceptions of social media marketing activities on brand equity. The study utilized a descriptive research method with a ... -
Sosyal Medyadan Bilgi Edinmenin, Rekabet İstihbaratı Sürecine Etkisinde Özümseme Kapasitesinin Rolü: Teknokent İşletmelerinde Bir Uygulama
(Sosyal Bilimler Enstitüsü, 2022-01)The purpose of this study is to examine the effects of knowledge acquisition from social media on competitive intelligence process through the absorptive capacity of firms that are operating in technopolis. The descriptive ... -
Sosyal Medyanın, Marka Kredibilitesinin ve Marka Prestijinin Satın Alma Eğilimi Üzerine Etkileri
(Sosyal Bilimler Enstitüsü, 2014)The purpose of this study was to investigate the direct effects of social media on brand credibility and brand prestige. Also, to examine direct and indirect effects of social media on purchase intention. With regard to ... -
Start-up ve Teknoloji Şirketlerinde Şirket Değerleme
(Sosyal Bilimler Enstitüsü, 2023)With the increase in globalization in recent years, the competition between companies is increasing in the world, which has become almost a single market. While companies operate in order not to be harmed by increasing ... -
Stokastik Talep Durumunda Çok Ürünlü Üretim Sistemlerinde Kural Tabanlı Çizelgeleme : Alüminyum Sektör
(Sosyal Bilimler Enstitüsü, 2012)Rule-Basedcheduling is one of the essential problems of a manufacturing enterprise organization. An enterprise has to prepare a program to be followed step-by-step to maintain its life and to achieve its ends. In fact, ... -
Stokastik Talep ve Geri Dönüşlü Ekonomik Parti Büyüklüğü Problemi Üzerine Bir Çalışma
(Sosyal Bilimler Enstitüsü, 2017)Due to economic, environmental and legal obligations, the concepts of product reuse and remanufacturing have gained an important dimension both in industry and academia. The fact that remanufactured products are identical ... -
Sürdürülebilir Envanter Rotalama Problemi İçin Bir Matematiksel Model Önerisi
(Sosyal Bilimler Enstitüsü, 2021-07)As a result of the increase in negative environmental conditions such as greenhouse gas emissions and global warming, ecological awareness has increased worldwide. Moreover, social sustainability has come to the fore with ... -
Sürdürülebilir Şehir İçi Dinamik Araç Rotalama Problemi Üzerine Bir Karar Destek Sistemi Önerisi
(Sosyal Bilimler Enstitüsü, 2020-06)The logistics industry is modified by legal regulations and restrictions introduced within the context of sustainability. These regulations are taken to reduce all negative factors such as greenhouse gas emission problems ... -
Sürdürülebilir Turizme İlişkin Ziyaretçi Tutumlarının ve Tekrar Ziyaret Niyetlerinin Pazar Bölümlendirme Kriteri Olarak Kullanılması: Kapadokya Bölgesi Örneği
(Sosyal Bilimler Enstitüsü, 2014)The purpose of this study is to separate Cappadocia visitors to market segments according to their attitudes towards sustainable tourism and revisit intention and is to give recommendations to managers in context of defined ... -
Sürdürülebilir Yük Taşımacılığı İçin Bir Karar Destek Modeli Önerisi
(Sosyal Bilimler Enstitüsü, 2019)Environmental externalities such as constantly increasing greenhouse gas emissions, depletion of natural resources, global warming, and increasing competition forces companies to take sustainability into account while ... -
Sürekli Talep ve Yüke Bağlı Enerji Tüketimi Varsayımları ile Tesis İçi Elektrikli Araç Çizelgeleme Problemi
(Sosyal Bilimler Enstitüsü, 2021)The trend towards making all business operations more environmentally-friendly increases the use of electric vehicles in all levels of supply chains. Due to the environmental damage of fossil fuels, conventional vehicles ... -
Teknoloji Kabulü ve Teknolojik Yatkınlığın Tüketicilerin Dijital Yayın Platformlarını Kullanım Niyeti ve Sıklığı Üzerine Etkileri
(Sosyal Bilimler Enstitüsü, 2021)Information and communication technologies (ICT) have been experiencing rapid changes in recent years. The effects of these new technologies on businesses increase with the integration of technology in the way companies ... -
Teknoloji Yönetim Süreci: TÜBİTAK Ar-Ge Desteği Etki Analizi
(Sosyal Bilimler Enstitüsü, 2024-02-20)Technology, positioned as the driving force behind economic growth and sustainable development, also serves as a source of competitive advantage for businesses. However, most technology investments have not led to the ... -
Temel Benlik Değerlendirmelerinin ve Değişime Yönelik Eğilimlerin Değişime Direnç Üzerindeki Etkileri: Bir Alan Çalışması
(Sosyal Bilimler Enstitüsü, 2018-06)Organizations would be successful as far as they comply the demands of the economically, socially and technologically changing environment surronding them. As the success of the change interventions mostly depends on the ... -
Temiz Üretim Uygulamaları: Antalya Organize Sanayi Bölgesinde ISO 14001 Çevre Yönetim Sistemi Uygulayan Firmalar Üzerine Bir Araştırma
(Sosyal Bilimler Enstitüsü, 2019)The aims of this study are to examine the factors behind the acceptance of the ISO 14001 Environmental Management System (EMS) in the firms of the Antalya Organized Industrial Zone (AOSB) and the expected improvements as ... -
Terörist Saldırıların Borsaya Etkisi: Pakistan ve Türkiye Arasında Karşılaştırmalı Bir Çalışma
(Sosyal Bilimler Enstitüsü, 2019-07-10)Based on existing literatures, there are studies that suggest that there is an impact of terrorism on stock markets but there are also some studies that suggest that there is no impact of terrorism on stock exchange. As a ... -
The Effects of Workforce Diversity on the Organizational Performance of Humanitarian Organizations
(Sosyal Bilimler Enstitüsü, 2023-08-11)This thesis investigates the impact of workforce diversity on the performance of humanitarian organizations in Turkey. The study aims to identify the effects of diversity on cooperation and beneficiaries' satisfaction, as ... -
The Examination of the Relationship Between Integrated Reporting and Cost of Capital: Evidence From Borsa Istanbul
(Sosyal Bilimler Enstitüsü, 2022)Following the establishment of the International Integrated Reporting Council and with the introduction of the Integrated Reporting Framework, the debate on the implications of Integrated Reporting (IR) has begun. ... -
The Moderatıng Effect of Perceıved Organızatıonal Support (Pos) In The Impact of Workload and Work-Family Conflıct on Organızatıonal Commıtment- A Research In Hospital Nurse Staffıng
(Sosyal Bilimler Enstitüsü, 2017)Relationship between organizations and employees has attracted the attention of researchers, particularly in psychological and organizational behavior studies. Organizations are looking for strategies to raise employees’ ...