• Pazarlama Kabiliyetlerinin Örgütsel Satın Alma Davranışına Etkisi 

      Özdemir, Neslişah (Sosyal Bilimler Enstitüsü, 2020-07-10)
      The purpose of this research is to examine the effect of marketing capabilities on organizational buying behavior. This study draws on buying determinants theory to investigate marketing capabilities influence on search ...