Browsing İşletme Bölümü Tez Koleksiyonu by Author "Bozlak, Ezel"
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Tüketicinin Türk Dizilerinde Yer Alan Kurgusal Markalara Yönelik Tutumunu Etkileyen Faktörler
Bozlak, Ezel (Sosyal Bilimler Enstitüsü, 2019)The purpose of this study is to measure the factors affecting consumers’ attitudes towards the fictional service brands that presented in Turkish TV series. Therefore, in this study, the effects of consumer's attitude ...