Grafik Tasarım İlkeleri Doğrultusunda Ankara Kenti İçin Bir Marka Kent Tasarımı Önerisi

Abstract

In the first part of the thesis, “brand” as a concept, and its characteristics will be examined. Components of the brand will be detailed. Besides, “brand identity”, and” brand image, which are regarded as crucial elements of a brand, are to be explained. Brand positioning which comes to the fore as a critical concept when branding is the case, will be a subject of scrutiny under the same chapter. Particulars of “brand city” concept, which is to be examined within the scope of graphic design discipline, are presented in the second part of the thesis. Upon touching on “city identity,” and “city branding,” it is intended to investigate city branding, and brand city in detail, and through examples. This part on “brand city,” which treats different cases around the world, will also investigate branding activities in Turkey. The third part of the thesis, focuses on the city of Ankara, which is subject to application study. History of Ankara, which dates back to Hittites, will be divided into three topics. It is intended to present course of history with consideration of historical city identities, with the aim of providing guidance for graphic design application study. This part sheds light on branding activities targeting Ankara. The last part of the thesis aims at presenting a brand city design for Ankara. The fact that the designed organizational identity is improvable, and upgradeable, is considered as significant. In the part on application, various graphic design items, which can support brand city study, have also been designed, apart from organizational identity design. Brand city works, which are to be investigated in the second part of the thesis, are expected to serve as model for the application project.