Yapısöküm Kuramı Bağlamında Yazar Olarak Grafik Tasarımcı Kimliği ve Kitap Tasarımına Yansımaları

Abstract

The question of what the truth is has intrigued the attention of people throughout the history of thought. Many thinkers (theorists), writers and philosophers have written and expressed their thoughts on the difference between what is written / said and understood. The morbid relationship between language and truth has been the subject of not only philosophy but also art and accordingly graphic design. The modernist design movements, which accept that objectivity, simplicity and intelligibility are determinative for language and communication, were criticized by designers and theorists in the context of the relationship between language and reality at the end of the 1960s. The criticism, which is based on the deconstruction theory -especially mentioned with the French philosopher Jacques Derrida-, provides the redefinition of graphic design and the phenomenon that the designer is an author due to the individual decisions he takes in solving the problem. In this respect, the concept / object of the book that comes to mind in the first when it comes to authorship is one of the unique places in design where the relationship between language and truth may be examined. The aim of the thesis titled The Graphic Designer Identity as an Author in the Context of Deconstruction Theory and Its Reflections on Book Design is to examine the change in the role of communication in graphic design through deconstruction theory, how the relationship between language and truth in this communication and the transforming identity of the designer in this relationship.

The thesis consists of four chapters. In the first chapter, the deconstruction theory, which emerged as a criticism of modernism representing structuralism, and its concepts are examined. Furthermore, Foucault and Barthes’ criticiques of the idea of author are included. In the second chapter, the reflections of deconstruction theory on graphic design are evaluated through the works of national and international designers. In the third chapter, the reflections of the graphic designer identity as an author on book design in the modern and post-modern period are traced. In the application chapter, on the other hand, mainly provides an overview of the Absurd Theater, which is one of the potential areas where the link between language and the truth described by deconstruction theory, and particularly the plays of the Absurd Theater writer Eugene Ionesco. In the light of this knowledge, the process of redesigning Ionesco's White and Black book published by Yapı Kredi Publications in 2020 is illustrated.