Çevrimiçi İkinci El Paylaşım Ekonomisine Katılma Niyetinin Kişilik Özellikleri ve Tutum Çerçevesinde İncelenmesi

Abstract

The aim of this study is to examine the effect of the Big Five Personality Traits on attitudes toward second-hand online shopping and intention to participate in terms of consumers residing in Turkey. In this context, data were obtained from 253 participants by online survey method. The obtained data were analyzed with the Partial Least Squares Structural Equation Modeling method using the SmartPLS program. The findings of the study reveal that neuroticism (-), extroversion (+), and agreeableness (+) personality traits, which are the Big Five Personality Traits sub-dimensions, have an effect on consumers' attitudes toward second-hand online shopping. In addition, it has been found that neuroticism (-), extraversion (+), and agreeableness (+) affect consumers' intention to participate in second-hand online shopping through attitude. Besides, it has been observed that the attitude toward second-hand online shopping positively affects the intention to participate in second-hand online shopping. In the literature, it is seen that there are a limited number of studies discussing second-hand online shopping, which is a type of sharing economy. In addition, no study has been found that examines the effects of all sub-dimensions of the Big Five Personality Traits on attitudes toward online second-hand shopping and intention to participate. In this context, the present study contributes to the literature in terms of filling the mentioned gaps.