Sosyal İnovasyon ile Örgütsel Bağlılık Arasındaki İlişkide Örgütsel Vatandaşlık Davranışı ile İyi Oluş Halinin Rolü

Abstract

People who used to make a difference with muscle power began to make a difference with brainpower in the knowledge era. The aim that was to produce material values after the industrial revolution changed to produce knowledge in the knowledge era. With the effect of globalization and fierce competition, organizations have had to change the way of doing business, management approaches and strategies and seek new markets. During this process, a set of social problems and needs emerged. The social change process, which has become necessary with the increase of social problems, has revealed the concept of ‘social innovation’. Social innovation has become both an indispensable tool for organizations to compete and a process that all stakeholders use to meet their needs and create social benefits. This study examined the role of organizational citizenship behaviour and well-being on the relationship between social innovation and organizational commitment. The sample of the research is composed of the employees of ASELSAN, the largest defense electronics company in Turkey which conducts successful social innovation activities within the scope of ASELSAN Social Innovation Leaders (ASİL) Project. The research was conducted by collecting data from 220 ASELSAN employees via the questionnaire method, which is one of the quantitative data collection methods. Half of the questionnaire was applied to ASİL members, while the other half was applied to the employees who were not ASİL members. By this means, distinctive findings were obtained by comparing the data of the two groups. The relationships between variables were studied by using Social Identity Theory, Job Characteristics Theory and Maslow’s Hierarchy of Needs Pyramid. Analyzes that were performed by using SPSS and Process macro programs showed that among ASİL members, the well-being and organizational citizenship behaviour seperately has a partial-mediating effect on the relationship between social innovation and organizational commitment. For the participants that are not ASİL members, it has been observed that social innovation has no effect on organizational commitment and therefore, organizational citizenship behaviour and well-being do not have a mediating effect on the model. The researches and the findings obtained in this study show that social innovation has important contributions to the organizations. Social innovation is a concept that increases productivity and profit in organizations, supports the creation of positive corporate image, encourages employees to exhibit organizational citizenship behaviour and affects employees’ well-being, motivation and commitment to the organization.