Türk Otomotiv Sektöründe Otomobil Modeli Etkinliklerinin Veri Zarflama Analizi İle Ölçülmesi

Abstract

Efficient operation of businesses in automotive industry has a great importance as well as in all sectors. Therefore, measuring the efficiency and knowledge of the source of inefficiency is also an important consideration. Data Envelopment Analysis which is based on linear programming is frequently used to measure efficiency.The purpose of this study is to calculate the relative efficiency of passenger car models are included in the research based on consumer s perspective, to identify efficient and inefficient units and to develop a decision support system can help consumers in purchasing decision. In other words, It is aimed to determine efficient automobile models in the various segments based on consumer s perspectives with Data Envelopment Analysis method with using economic burdens incurred by the consumers in order to use the car as input variables and automobile technical specifications as output variables. For this purpose, including 82 units from supermini car segment,