Ticari Amaçlı Yeme-İçme Mekânlarında Kullanılan Kurumsal Kimlik Ögelerinin İç Mekân Tasarımına Etkisi
Özet
In order to surviving in hard rivalry conditions, having integrative, unique identity is really important for all foundations. In this sense, the goal of this work, the evaluating of factors of corporate identity as creating link with place components at commercial eating/drinking locations.
In this work, commercial eating/drinking places have been handled in the context of corporate identity. Firstly, the description of corporate identity has been made, historical devolopment process has been considered and it’s components have been described. Afterwards, the effects of shaping place of corporate identity components has been examinated. Also the interaction of corporate identity with eating-drinking locations has been investigated.
The examining transmit role of corporate identity on components of place and obtained findings have been evaluated on one today’s brand. In a light of having information from face to face interview, the association of place-identity has been made. Interviews with owner of brand and designer of brand, observational determinations presents that corporate identity and expectations of customers have been satisfied and also place has been handled as a component of corporate identity.
