Browsing İktisadi ve İdari Bilimler Fakültesi by Subject "Fiyat-Kalite Algısı"
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Kendini Gerçekleştirme Düzeyi İle Fiyat-Kalite Algısı Arasındaki İlişkiye Dair Bir Model
(Sosyal Bilimler Enstitüsü, 2017)This study aims to develop a model concerning the effect of self-actualization on the tendency to perceive price as a quality indicator. In the model, the relationship between those variables and mediating roles of some ...