Perception of Managers As to the Ethical Responsibility and Competition Strategy: A Survey

Abstract

Seeking an answer for the questions such as when determining strategy, are the business managers only acting from the concern of being long dated, returning profit over the average and determining a position as regards the competitors in any cases or do they have any responsibility concerns like social responsibility or ethical responsibility? Since the primary objective of the business is to return profit and to continue its existence, then are the managers acting only with economic concerns and profit motive or do the variables like social sensitivity, voluntary sensitivity that have an impact upon its decisions have any effect for the realization of the aforesaid objectives of the managers? Are the sensitivity factors like social responsibility, social sensitivity, ethical and voluntary responsibility of the business managers necessary in terms of the continuation of the business' existence and considering as being possessed and highly regarded within the framework of the activities? Constitute the primary objective of this research. Another objective of the research is to draw attention for the requirement of acting as well within the scope of the ethical responsibility upon the strategic decisions under the market conditions where the businesses are tightly controlled by the internal and external environment. Free market conditions necessitate the consideration of the ethical responsibility and competitive strategy together. This is especially the requirement of the reputation management that has a place on the business management in the recent period. In keeping the assets of the businesses reputation insomuch as the profit is considered as a significant factor. According to the analysis results of those assumptions it is ascertained that there is a difference between ethical responsibility perceptions and competitive strategy perceptions of the managers. Furthermore, with regard to the results of the correlation analysis carried out, it is determined that there is a medium-level relation between the competitive strategy perceptions and ethical responsibility perceptions of the managers. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference