Çağdaş Sanatta Kültürelleşen Tüketim: Sosyal Medya Oyununun Yaratıcı İmgeleme ve Kavramsal Düşünmeye Etkisi
Özet
In this study, the aim is to investigate how the culturalization of consumption of contemporary art and its collaboration with its elements in social media transforms artworks into objects of consumption and to decipher them through examples. Today, everything in the field of art, as in others, has become a consumption commodity, thus the speed of consumption has increased more than ever. While rapid consumption brings rapid production, the adaptation to the culturalized state of consumption has replaced human consciousness. This study aims to decipher how social consciousness adapts itself to consumption, in what ways it is actualized in contemporary art/artists and discuss it through selected “artistic” symbolic examples. Thus, how society's own level of consciousness and the system resided in works will be better understood in the context of art and social media connection.
This study addresses the issue by focusing on concepts such as image, concept, sign, consumption, production, and kitsch. The fundamental focuses are the state of siege that Baudrillard defines as culturalized consumption, in which consumption encompasses all life, and its parallelism with Adorno's definition of the culture industry. In social consciousness, to explain the loss in the act of thinking along with the control of the 'signifier' and 'signified' due to this siege of consumption, Saussure's writings on linguistics are used. The narration of image, which is one of the basic elements of the act of thinking, is carried out through Sartre's discussion of imagination.
The essential elements of the act of thinking in human consciousness are images and concepts. While images are the particular design of object-derived images in the mind, concepts are the premise for the formation of images. When images and concepts work together, the act of thinking takes place. Although the necessary conditions that constitute the essential elements of the act of thinking are realized through similar processes for everyone, artists and scientists realize these acts in a unique way. Artists and scientists offer alternatives to what is already present, negate what is offered to them, and as a result, create an action. While the realization of the act of thinking through the connections established between the concepts is expressed as conceptual thinking, instituting unexpected new relationships between images, and the metamorphosis of the relationship between images is expressed as creative imagination.
It is understood that art is created when artists alter images, when they break out of the boundaries of concepts, that is when they perform the act of creative-imaging/conceptual-thinking and put it into action as a work.
Today, with society’s adaptation to consumption and consumption becoming a cultural element, the act of creative-imaging/conceptual-thinking, which is a necessary condition for art, has been lost. Because today's society is in a position where needs are regulated, consumption is transformed into a cultural element and thus controlled through a holistic state of consumption. As a result, the adaptation to consumption causes poverty in the consciousness of society. Consumption has sieged life, and as one of its instigators social media applications have taken artistic creation under its influence.
Today, artworks shared on social media try to keep up with the speed of consumer culture by using images that are already available, gathered under a general expression without leaving the boundaries of concepts, so they lack creative-imaging/conceptual-thinking. Thus, they are rapidly produced and rapidly consumed. Today's art, which fulfills the necessities of consumption, has lost the state of discussing its existence and has become a conciliator of consumption.
As a result of all this, it becomes necessary to investigate the factors that cause art to become almost non-existent and to examine its grounds. In conclusion, it has been determined that the tendency of art to keep up with culturalized consumption, especially of social media applications, serves the purpose of eliminating or trivializing the necessity of creative-imaging/conceptual-thinking act in art.
