Grafik Tasarımda Ekolojik Yaklaşımlar ve Ekolojik Ürün Ambalajı

Abstract

In 1856, ecology was defined as the science of living organism and the relationship between its environment by Ernst Heackel, this separated ecology from biology. The meanings of ecology broadened in 20th century at the beginning of the environmental pollution and problems.The packaging design started to reshape itself due to the ecological problems. The packaging design entered an era which is not evaluated only on its appearance and durability but the impacts on ecology.Ecological products packaging has some indentifying feautures that make it able to distinguish it from other conventional products’ packaging. The goal is to give the correct information about the product to the customer.