Çağdaş Kapitalizm ve Sınıf: Sosyal Paylaşım Ağlarında Maddi Olmayan Emek ve Biyoiktidarı Yeniden Düşünmek

Abstract

This thesis aims to discuss how digital labor is dealt within a mechanism of power as the new type of labor within the modern conditions of capitalism. The rise of the service sector in the framework of the subjective economy after 1970 and the quantitative expansion of the immaterial labor accordingly brought a new dimension to the discussions of production and consumption, class and struggle, mainly Autotomist Marxsim, it raised the debate about the new accumulation mind of capitalism. The articulation of digital use practices with immaterial labor, which is defined as mental abilities, language skills and personal performance characteristics, has made the global production / consumption relationship of global capitalism fluid and discontinuous. Therefore, digitalization on a global scale has weakened the power of established political economy conceptualizations and theories. Because the new digital world has shaken the visibility of power and power relations, the clarity of work and work life, the distinction between private and public spheres, and created new forms of power, more difficult to understand on a global scale, with fluid and traditional power theories. In this respect, the contemporary digital labor theorists, who have been organized around the new labor process that has begun with digitalization, try to understand the new production-consumption relationship of contemporary capitalism by attempting to analyze the changing new world order in a critical context. The information and communication technologies created by digitalization are not consumed as tangible goods, creating both economic gain and bio-political function within the framework of re-value creation on a global scale. In this respect, this study provides new approaches to both the non-immaterial labor disputes and the digital labor problem expanding with the internet, and allows the discussion to be viewed more clearly with the case studies. This study, which deals with the production-consumption relationship of contemporary capitalism from a different perspective, aims to create a new source for the problem of digital labor which is limited in Turkish literature. How to evaluate in Turkey in a biopower mechanism of labor in the discussions continued until today and immaterial labor, since although the 1970s, the period of capitalism's post-Fordist with a different expression, although not included in a comprehensive series of discussions focus on Turkey digital the fact that the interest shown to labor is quite limited provides an important opportunity for the realization of this study. In this context, the Girls' Asking and Women's Club social networking sites analyzed as a result of theoretical discussions aim to provide a clearer view of both the problem of immaterial and digital labor. In this thesis, qualitative research methods and techniques were used and in-depth interviews were conducted with the administrators on the semi-structured question. However, in order to find comprehensive answers to the research questions in the introductory part of the thesis, the user (member) comments in the social networks discussed for the sample analysis are subjected to critical discourse analysis and the relation of immaterial labor with the site contract is questioned. The thesis deepens the study with visual analysis simultaneously