Çağdaş Kapitalizm ve Sınıf: Sosyal Paylaşım Ağlarında Maddi Olmayan Emek ve Biyoiktidarı Yeniden Düşünmek
Özet
This thesis aims to discuss how digital labor is dealt within a mechanism of power as
the new type of labor within the modern conditions of capitalism. The rise of the service
sector in the framework of the subjective economy after 1970 and the quantitative
expansion of the immaterial labor accordingly brought a new dimension to the
discussions of production and consumption, class and struggle, mainly Autotomist
Marxsim, it raised the debate about the new accumulation mind of capitalism. The
articulation of digital use practices with immaterial labor, which is defined as mental
abilities, language skills and personal performance characteristics, has made the global
production / consumption relationship of global capitalism fluid and discontinuous.
Therefore, digitalization on a global scale has weakened the power of established
political economy conceptualizations and theories. Because the new digital world has
shaken the visibility of power and power relations, the clarity of work and work life, the
distinction between private and public spheres, and created new forms of power, more
difficult to understand on a global scale, with fluid and traditional power theories. In
this respect, the contemporary digital labor theorists, who have been organized around
the new labor process that has begun with digitalization, try to understand the new
production-consumption relationship of contemporary capitalism by attempting to
analyze the changing new world order in a critical context. The information and
communication technologies created by digitalization are not consumed as tangible
goods, creating both economic gain and bio-political function within the framework of
re-value creation on a global scale. In this respect, this study provides new approaches
to both the non-immaterial labor disputes and the digital labor problem expanding with
the internet, and allows the discussion to be viewed more clearly with the case studies.
This study, which deals with the production-consumption relationship of contemporary
capitalism from a different perspective, aims to create a new source for the problem of digital labor which is limited in Turkish literature. How to evaluate in Turkey in a
biopower mechanism of labor in the discussions continued until today and immaterial
labor, since although the 1970s, the period of capitalism's post-Fordist with a different
expression, although not included in a comprehensive series of discussions focus on
Turkey digital the fact that the interest shown to labor is quite limited provides an
important opportunity for the realization of this study. In this context, the Girls' Asking
and Women's Club social networking sites analyzed as a result of theoretical
discussions aim to provide a clearer view of both the problem of immaterial and digital
labor. In this thesis, qualitative research methods and techniques were used and in-depth
interviews were conducted with the administrators on the semi-structured question.
However, in order to find comprehensive answers to the research questions in the
introductory part of the thesis, the user (member) comments in the social networks
discussed for the sample analysis are subjected to critical discourse analysis and the
relation of immaterial labor with the site contract is questioned. The thesis deepens the
study with visual analysis simultaneously