Ara
Toplam kayıt 6, listelenen: 1-6
Tipik Ambalaj Tasarımı ve Tasarım Farkındalık Düzeyinin Satın Alma Niyeti ve Kalite Algısı Üzerine Etkisi
(Sosyal Bilimler Enstitüsü, 2020)
This research aims to investigate the effect of non-typical color and shape stimuli on consumer purchasing intention and quality perception for convenience goods. Another aim of this research is to investigate the relationship ...
Marka Deneyimi Algılanan Risk ve Satın Alma Niyeti Üzerine Bir Uygulama
(Sosyal Bilimler Enstitüsü, 2019-09)
The purpose of this study applied in the banking industry is to analyse the correlation between brand experience, perceived risk and purchase intention. Within the scope of the study, besides the effect of brand experience ...
Tüketicilerin Küreselleşmeye ve Küresel Markalara Yönelik Tutumlarının İncelenmesi: Sigortacılık Sektöründe Bir Uygulama
(Sosyal Bilimler Enstitüsü, 2019)
The aim of this study is to determine the direct effect of the attitude towards global brand and the attitude towards globalization on purchase intention and brand trust’s role as a mediator in these relationships. While ...
Marka Deneyımı Algılanan Rısk ve Satın Alma Nıyetı Uzerıne bır Uygulama
(Sosyal Bilimler Enstitüsü, 2019-09-27)
The purpose of this study applied in the banking industry is to analyse the correlation between brand experience, perceived risk and purchase intention. Within the scope of the study, besides the effect of brand experience ...
Mağaza Markalı Ürünleri Satın Alma Niyetinin Marka İsmine Verilen Önem, Algılanan Marka Benzerliği Ve Algılanan Kalite Çerçevesinde İncelenmesi
(Sosyal Bilimler Enstitüsü, 2022)
The aim of the study is to examine the direct impact of perceived quality, brand dependece and perceived brand parity on the store brands’ purchase intention; and to investigate the mediation role of perceived quality in ...
Vegan Ürünlere Yönelik Tutumun Tüketici Duyarlılığı İle Müşteri Tepkileri Arasındaki Aracılık Rolü
(Sosyal Bilimler Enstitüsü, 2023)
In this thesis, it is aimed to provide insights for the impact of factors such as animal welfare, environmental awareness, health awareness and social influence on consumers' attitude towards the consumption of vegan ...