Grafik Tasarımında Yeni İletişim Kanalları Olarak Sosyal Medya Kurumsal Tasarım Önerisi
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ABSTRACT KARADEMİR, Serhat. “Social Media as New Channels of Communication in Graphic Design: An Institutional Design Proposal” Master’s Thesis, Ankara, 2018. Throughout the history, humans have tried to express themselves and engage in interactions and communications among themselves within their nature, and all other beings around them, thus looking for and developing new technologies of doing that. Such technologies that we encounter, are extensions and means of changing the daily habits of the users. Communication technologies that are used for exchange of knowledge, and the media and applications that came into our lives existence with the development of those technologies. “New media” channels (e.g. Flickr, YouTube, and Slideshare) that allow for applications in different fields of design, production of content, new services for communication and cooperation (e.g. Blogger, Wiki, and twitter), and applications for the support of different research communities (e.g. Facebook, Elgg, and Ning) have appeared. The first chapter of this research, the ideas on the concept of communication which is well beyond being a natural human capability, process of communication, and the elements of that process are examined. The visual communication design, developed over the process of communication, is tried to be conceptualized considering the works of other researchers. Venues of applying visual design are also researched. In the second chapter, concept of media and new developments in media are presented in lieu with the research of the scholars of New Media. Internally connected networks, emergence of the Internet, and the founding processes of Web 1.0 and Web 2.0 is researched in relation to the existing literature in the field. The differences between the traditional media and the “Social Media”, also known as Web 2.0, alongside the characteristics of the latter are tried to be defined through the lens of differing approaches. In the third chapter of this work, research of institutional communication, and the concepts of image and identity is provided via by the web interfaces/modules, strategies, contents, designs and social media endeavours of institutions which use social media platforms (These institutions are designated as the top ten Universities which use social media platforms according to Google search) are assessed. The results are linked with the application phase of the thesis. Also in the third chapter, a 10 question-long survey, aiming to designate and learn about the target audience, Hacettepe University students, is presented. The results of that research are taken into consideration with the application section of the thesis work. In the fourth chapter, a work of graphic design for Hacettepe University, made with using the data presented in the previous chapters, could be found. The newly designed “Social Media Module” consists of new media channels and strategies that shape the use of social media. Keywords: Graphic Design, New Media, Social Media, Hacettepe University, Corporate Design, Interface.