Ara
Toplam kayıt 2, listelenen: 1-2
Marka Deneyimi Algılanan Risk ve Satın Alma Niyeti Üzerine Bir Uygulama
(Sosyal Bilimler Enstitüsü, 2019-09)
The purpose of this study applied in the banking industry is to analyse the correlation between brand experience, perceived risk and purchase intention. Within the scope of the study, besides the effect of brand experience ...
Marka Deneyımı Algılanan Rısk ve Satın Alma Nıyetı Uzerıne bır Uygulama
(Sosyal Bilimler Enstitüsü, 2019-09-27)
The purpose of this study applied in the banking industry is to analyse the correlation between brand experience, perceived risk and purchase intention. Within the scope of the study, besides the effect of brand experience ...